BRAND CONCEPT VIDEO & IMAGE CORPORATE BROCHURE

BUILD A DREAM HOME
MAKE A BETTER LIFE

COMPREHENSIVE SERVICE PROVIDER FOR BETTER CITIES AND TOWNS IN NEW ERA

LEAD A BETTER WAY OF LIFE

  • BRAND PROPOSITION
    BUILD A DREAM HOME, MAKE A BETTER LIFE
  • BRAND POSITIONING
    COMPREHENSIVE SERVICE PROVIDER FOR BETTER CITIES AND TOWNS IN NEW ERA
  • CORPORATE PERSPECTIVE
    LEAD A BETTER WAY OF LIFE
  • CORPORATE SPIRIT
    QUICK THINKING, RAPID ACTION
  • VALUE
    HONESTY, PRACTICALITY, INNOVATION, EXCELLENCE, WIN-WIN
  • CORE COMPETITIVENESS
    EXECUTION + PROFESSIONALISM + COOPERATION + AFFINITY